Plan, publish and report your entire social media strategy from one calendar.
What is Publishing? Locobuzz Publishing is a single tool that lets a team plan, create, review, schedule and publish content across every social network from one place, then measure how each post performed.
One calendar, one composer, one place the numbers come back to, instead of a native app per channel and a spreadsheet at the end of the month.
One calendar, scheduled ahead
Every brand and every channel in a single view: drafted, in review, scheduled, live. Set the date and time per profile and let the queue ship it, so peak-hour posts and multi-market rollouts go out without anyone watching the clock.
Publish everywhere without remaking the post
Reels, Stories, Shorts, carousels and documents, built once in one composer and sent to every profile in a single action, with the tags and hashtags already on them.
Track performance and improve
Impressions, engagement and reach at channel level and on every individual post, reported where you planned it. Next month gets built on what actually performed.
Review, approve, publish
Maker and checker built in. A reviewer comments, requests changes and approves on the post itself, so everything that goes live has been seen by the person accountable for it.
Publishing that sits next to listening
The comments your post generates land in the same platform as your response team. Campaign and response stop living in two systems with two owners.
Capabilities
Everything social media publishing software should do, in one workspace
Five capabilities that take a post from an idea on a calendar to a number you can act on.
LiveDraft
SuMoTuWeThFrSa
Plan
A content calendar that shows every brand and every channel
One view showing what is drafted, in review, scheduled and live, filterable by brand, channel, campaign or owner.
Week and month views across all connected profiles
Status at a glance for draft, in review, scheduled and published
Filter by brand, channel or campaign in multi-brand accounts
Gap spotting so no channel goes quiet by accident
InstagramLinkedInX
Reel
Carousel
Story
Create
Write the post once, shape it for every network
Copy, creative, hashtags, tags and links in one window, shaped to whatever format each network expects.
Multi-profile publishing to every connected account at once
Native format support for Reels, Stories, Shorts, carousels and documents
Hashtags, mentions and links attached before it goes out
Per-profile preview so you see the post the way the audience will
Changes requested
Approved by brand lead
Review
Maker and checker, built into the flow
Nothing reaches a live audience without the person accountable for it seeing it first.
Draft, review, approve as a single tracked workflow
Inline comments and change requests on the post itself
Queued
09:00Instagram
11:30LinkedIn
14:00X
18:45YouTube
Ship
Scheduled to the minute, per profile
Set the exact date and time each profile should post, or publish immediately.
Per-profile scheduling down to the minute
Publish now or queue ahead for entire campaigns
Time zone and market staggering from one composer
Edit or reschedule right up to publish time
Impressions3,300
Engagement6.4%
Measure
The numbers come back to where you planned
The numbers land on the same calendar item that scheduled the post, not in a month-end export.
Post-level metrics attached to each calendar item
Channel-level performance across your whole social presence
Format and timing comparison to find what earns attention
Owned and earned in one platform alongside listening data
Channel coverage
One publisher. Every network your audience is on.
Connect your profiles once and publish native content to each of them from the same window.
Universal publisher7 channels
One post, built once, sent to every connected profile in its own native format.
Instagram
4 formats
Reel
Story
Carousel
Image post
Facebook
3 formats
Static post
Reel
Story
LinkedIn
4 formats
Static post
Carousel
Document
Video
X
2 formats
Static post
Video
YouTube
2 formats
Shorts
Video
TikTok
1 format
Video
Google My Business
1 format
Photo
Who it is for
Built for teams that publish at scale
Social media and brand teams
Run the calendar for every brand you own, keep the schedule visible to everyone, and prove what the content earned without stitching exports together.
Agencies and multi-brand groups
Separate calendars per client or brand, with every post reviewed before it reaches their audience.
Regulated and enterprise marketing
Maker and checker on every post, and one calendar showing everything scheduled across every brand, so nothing goes live without someone seeing it first.
One platform
Publishing is stronger because it does not stand alone
Most tools publish or listen. Locobuzz does both in the same workspace, so the post you schedule and the conversation it starts are handled by one platform and one set of numbers.
Publishing
Plan, approve, schedule and publish across every social channel from one calendar.
Locobuzz Publishing is the social media publishing module of the Locobuzz customer experience platform. It lets you plan a content calendar, create a post once in a shared composer, route it through an approval workflow, schedule and publish it to every connected social profile, and then measure how each individual post performed, all in the same workspace where you already listen to and respond to your audience.
Which social media channels can I publish to?
You can publish to Instagram, Facebook, LinkedIn, X, YouTube, TikTok and Google My Business, also known as GMB or Google Business Profile. Each channel supports its own native formats, including Instagram Reels, Stories, carousels and image posts, Facebook static posts, Reels and Stories, LinkedIn static posts, carousels, documents and video, X static posts and video, YouTube Shorts and video, TikTok video, and Google My Business photos. You can connect multiple profiles per channel and multiple brands per account.
Can I publish the same post to multiple social accounts at once?
Yes. The composer is built for multi-profile publishing. You write the copy, add the creative, hashtags, tags and links once, select every profile it should go to, and send it in a single action. You do not rebuild the post per network, and you can preview how it will appear on each profile before it goes out.
Does Locobuzz Publishing include an approval workflow?
Yes. A maker and checker workflow is built in. A creator drafts the post, and a reviewer opens the same post to comment, request changes or approve it. Nothing reaches a live audience without the person accountable for it seeing it first.
What performance metrics does Publishing report?
Publishing reports impressions, engagement rate, reach and interactions at channel level and on every individual post. The metrics appear on the same calendar item that scheduled the post, so you can compare formats, timings and channels without exporting data to a spreadsheet at the end of the month.
How is this different from a standalone social media scheduling tool?
A standalone scheduler publishes and stops there. Locobuzz Publishing sits inside a platform that also handles social listening and response management, so the comments and mentions your post generates land in the same workspace, with the same customer context, for the same team. Owned content performance and earned conversation are reported together rather than in two disconnected systems.
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