Locobuzz Publishing

Plan, publish and report your entire social media strategy from one calendar.

What is Publishing? Locobuzz Publishing is a single tool that lets a team plan, create, review, schedule and publish content across every social network from one place, then measure how each post performed.

Content calendar with scheduled posts across Facebook, Instagram, TikTok, X and YouTube
7
Channels covered
1
Calendar for every brand
17
Post formats supported
100%
Posts through approval
The value

Plan, collaborate, publish, improve.

One calendar, one composer, one place the numbers come back to, instead of a native app per channel and a spreadsheet at the end of the month.

Content calendar surrounded by Facebook, Instagram, LinkedIn, TikTok, X, YouTube and Google Business icons

One calendar, scheduled ahead

Every brand and every channel in a single view: drafted, in review, scheduled, live. Set the date and time per profile and let the queue ship it, so peak-hour posts and multi-market rollouts go out without anyone watching the clock.

A single post composed once and published to Facebook and X profiles

Publish everywhere without remaking the post

Reels, Stories, Shorts, carousels and documents, built once in one composer and sent to every profile in a single action, with the tags and hashtags already on them.

Impressions and engagement analytics for published posts

Track performance and improve

Impressions, engagement and reach at channel level and on every individual post, reported where you planned it. Next month gets built on what actually performed.

A post approved by a reviewer with comments from teammates

Review, approve, publish

Maker and checker built in. A reviewer comments, requests changes and approves on the post itself, so everything that goes live has been seen by the person accountable for it.

Comment thread beside a published post

Publishing that sits next to listening

The comments your post generates land in the same platform as your response team. Campaign and response stop living in two systems with two owners.

Capabilities

Everything social media publishing software should do, in one workspace

Five capabilities that take a post from an idea on a calendar to a number you can act on.

LiveDraft
SuMoTuWeThFrSa
Plan

A content calendar that shows every brand and every channel

One view showing what is drafted, in review, scheduled and live, filterable by brand, channel, campaign or owner.

  • Week and month views across all connected profiles
  • Status at a glance for draft, in review, scheduled and published
  • Filter by brand, channel or campaign in multi-brand accounts
  • Gap spotting so no channel goes quiet by accident
Channel coverage

One publisher. Every network your audience is on.

Connect your profiles once and publish native content to each of them from the same window.

Universal publisher7 channels

One post, built once, sent to every connected profile in its own native format.

Instagram

4 formats
  • Reel
  • Story
  • Carousel
  • Image post

Facebook

3 formats
  • Static post
  • Reel
  • Story

LinkedIn

4 formats
  • Static post
  • Carousel
  • Document
  • Video

X

2 formats
  • Static post
  • Video

YouTube

2 formats
  • Shorts
  • Video

TikTok

1 format
  • Video

Google My Business

1 format
  • Photo
Who it is for

Built for teams that publish at scale

Social media and brand teams

Run the calendar for every brand you own, keep the schedule visible to everyone, and prove what the content earned without stitching exports together.

Agencies and multi-brand groups

Separate calendars per client or brand, with every post reviewed before it reaches their audience.

Regulated and enterprise marketing

Maker and checker on every post, and one calendar showing everything scheduled across every brand, so nothing goes live without someone seeing it first.

One platform

Publishing is stronger because it does not stand alone

Most tools publish or listen. Locobuzz does both in the same workspace, so the post you schedule and the conversation it starts are handled by one platform and one set of numbers.

FAQ

Frequently asked questions

What is Locobuzz Publishing?
Locobuzz Publishing is the social media publishing module of the Locobuzz customer experience platform. It lets you plan a content calendar, create a post once in a shared composer, route it through an approval workflow, schedule and publish it to every connected social profile, and then measure how each individual post performed, all in the same workspace where you already listen to and respond to your audience.
Which social media channels can I publish to?
You can publish to Instagram, Facebook, LinkedIn, X, YouTube, TikTok and Google My Business, also known as GMB or Google Business Profile. Each channel supports its own native formats, including Instagram Reels, Stories, carousels and image posts, Facebook static posts, Reels and Stories, LinkedIn static posts, carousels, documents and video, X static posts and video, YouTube Shorts and video, TikTok video, and Google My Business photos. You can connect multiple profiles per channel and multiple brands per account.
Can I publish the same post to multiple social accounts at once?
Yes. The composer is built for multi-profile publishing. You write the copy, add the creative, hashtags, tags and links once, select every profile it should go to, and send it in a single action. You do not rebuild the post per network, and you can preview how it will appear on each profile before it goes out.
Does Locobuzz Publishing include an approval workflow?
Yes. A maker and checker workflow is built in. A creator drafts the post, and a reviewer opens the same post to comment, request changes or approve it. Nothing reaches a live audience without the person accountable for it seeing it first.
What performance metrics does Publishing report?
Publishing reports impressions, engagement rate, reach and interactions at channel level and on every individual post. The metrics appear on the same calendar item that scheduled the post, so you can compare formats, timings and channels without exporting data to a spreadsheet at the end of the month.
How is this different from a standalone social media scheduling tool?
A standalone scheduler publishes and stops there. Locobuzz Publishing sits inside a platform that also handles social listening and response management, so the comments and mentions your post generates land in the same workspace, with the same customer context, for the same team. Owned content performance and earned conversation are reported together rather than in two disconnected systems.

See Locobuzz in action

  • 30-minute personalised walkthrough
  • Tailored to your industry and use case
  • See real ROI benchmarks for your sector
  • No commitment required
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